Having your personalized domain allows you to create a number of pages with the name chosen by yourself. Internet users will be able to find your website more easily and address becomes easy to remember. The same applies to e-mail addresses. This one based on your domain, for example dariusz@bykowicz.com will be easier to recognize than this with well-known domain: dariusz.bykowicz@onet.pl.
The situation is similar when companies create their own domains. We need to remember that website is a trademark for particular company. Domain with company name in the address will attract new customers, because after typing company name in browser search engine our website will be first on the list.
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